Pepsi Pounce on the Prefizzed Pops of Coca-Cola

Ethan Switch - Thursday, 7 August, 2003 - 18:30:34 - print it raw

Vanilla Coke was an experiment set out to test if the comforted theory that the beige of flavour country could not really be taken for anything more than essential to one-third of neopolitan ice cream.

Months have since passed from the initial launch and justly so, not as many people have wretched beyond their means. In other words, it's been deemed appropriately successful.

Pepsi—ever in the wings with their stable of high profile celebrities and with just as high a turnover—have seen this and are launching their own brand of essentials.

Aptly titled Pepsi Vanilla it should taste just like the Coca-Cola counterpart only with noticably less fizz and with a transposition of the term Vanilla.

Matched with their brand of blue cans to the rival's red, it's a new product all over again.

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