Apercu of Media and Marketing genus

Potato Spillover on Aisle Seven

Ethan Switch - Monday, June 16, 2003 - 17:55:53 - print it raw

Lisa McCune wormed her way into the hearts of the many country hick Australians as Maggie Doyle in Blue Heelers and just like a worm, justifiably expunged following her remarkably bad outing as Ros Marshall in Marshall Law. Collecting four Gold Logies along the way, she's now found solace in the aisles of Coles supermarkets.

Like the stress that straddles her face, Lisa McCune has been led toward the shiny waxed floors of the supermarket aisles that glistens as the forehead of the Potato Factory. In light of this, the honchos seeking to snuff out the competition have followed her life as she spends day after day peeking from behind shelves spying on people comparing the prices of the produce section. The same tactic that Coles, Franklins and Woolworths have been noted of committing in current affairs shows.

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A Rose by any Other Seriously Bad Pun

Ethan Switch - Thursday, June 5, 2003 - 16:31:27 - print it raw

Emma Rose Reeves is a supposed half-sister to Ted 'Theodore' Logan, Keanu Reeves. Both were fathered by the same man, in this case, a Samuel Reeves. In a recent issue of Australian scrag mag, Woman's Day, Emma's pull quote reads: "I feel good about having made the first move. I've done my bit" in relation to the fact that she is not amongst the circle of siblings - Kim and Karina - Keanu does hang around with and acknowledges.

Throughout the questionable article Emma Rose is cited as not really wanting to bother Keanu more than what is expected of an estranged family like theirs. No less than three times does this thought cross the lines. "But I don't want anything from him - not money, not fame by association..."

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All Done, All Gone, All Out of Earshot

Ethan Switch - Tuesday, June 3, 2003 - 17:57:10 - print it raw

Implied confusion and supposed trickery led to a less than fulfilling turn out at a recent auction. For weeks leading up to the day of the event in question, the announcement board clearly stated that proceedings would take place: On Site (Here) Saturday 11am, May 31.

A small gathering turned up on the day and time in question while a handful of others were seen standing agog for minutes on end outside the offices of the realtor conducting the auction. They jostled for prime position up to the hour of the spaceless drive.

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Numbing the nerved

Jimmy Weasel - Wednesday, May 28, 2003 - 17:44:30 - print it raw

The major channels still work hard to make sure the day is News-Free, repeating the sports numbers; the only difference between them being volume. The order of events varies from time to time but the unspoken message of repetition and baffling irrelevance is keeping the people stupid yet entertained: the flaw of the media. To inform minus the entertainment component is ratings suicide.

Baffling ad campaigns have equally baffling successors when the right plugs are pulled. Dodo internet have converted the "fat kid" ad campaign into "bespectacled woman" series of ads. No longer making a point of a fat kid's penchant for pies, the campaign retains the caped flightless namesake of the company, this time visiting the home of someone who isn't lead by their stomach. No reason has been given for the young foodbag's dismissal; one can only assume "inappropriate behaviour" on he or the dodo's behalf, or some kind of dead-whore incident that most companies would prefer to cover than reveal. Interstices reveal more than their surrounds; you just need the right kind of vision.

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Walking off with the Opposition

Ethan Switch - Friday, May 23, 2003 - 18:16:07 - print it raw

Local community newspapers are delivered freely to the homes of many on a weekly basis. Despite the fact that the lead time is slightly more relaxed than of the metropolitan counterparts, rivalries are still rife amongst them. The major competitors in this racket of local advertising spells are backed by the legacy of Fairfax and News Corp. In a case of either/or the weekly drop-off puts the surrounding suburbs centre spot in a barbed war battle of editorial might, integrity and positive spotlighting. To the casual resident these newspapers provide a finger-tipped mess while deliberating over the past 24 hours worth of intestinal duty.

Jostling for prime position in the reader's eyes gives credence as they seek the almighty might of the advertising dollar and real estate listings which go on to contribute to 80% of the final content. If one newspaper alters their design the other can either follow suit and revamp their look or stay with the current look exerting an elitist notion of age and hence respect within the community. Another tactic could have one undercutting the price of their product in the face of their opposition. But as many of these local newspapers are delivered free to the gardens of many, it matters little.

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A Clean Bill of Health for Sickness

Ethan Switch - Saturday, May 10, 2003 - 06:39:58 - print it raw

The Ronald McDonald House is a supposed refuge, a "home away from home" for those of the younger set waiting for an operation or recuperating from such at a nearby hospital. The organisation is a charity and relies on events marketed as such to generate the funds needed to keep alive the focus.

The children are in no way bound by any agreements other than perhaps that of being happy. In a provision of misconception in a recent advertisement just as soon to be shelved, there is an underlying hint of what may come to pass for survivors of both the operating rooms and the big house.

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