Apercu of Media and Marketing genus

Slice of Lemon and a Slice of Stereotypical Marketshare

Ethan Switch - Monday, October 13, 2003 - 19:40:18 - print it raw

Pornography has long since been the wonder of the Net and the most lucrative of the market models raking space in bare flesh and quiet rooms. So the most obvious attack to the dead head viewers of advertisements over the television are those looking to further permeate the link between broadband and sexy, maybe even erotic, images.

And to this fact is the little Froggy Internet company adorer, DoDo Internet. Their latest spots feature the sports model, Ali Mutch trying to carry over the phone sex talk with an infertile and extinct bird wiped out due to its succulent meat and slow pace. Previous to this were spots covered by Yvonne Adele who years ago shed her name in favour of the Ms Megabyte moniker. And before that was a fat kid who could not stop eating despite his apparent submission to the way of the obese.

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City-bred Communist Writers Better Smell the Funk

Ethan Switch - Friday, September 26, 2003 - 19:52:17 - print it raw

From the land of goons who brought the world miserable tourists who outstay their welcome and an unhealthy focus on tabloid press comes another street publication set to service the pavements and birdcages of Sydney and possibly Melbourne. Backed by Loudshout, Lifefunk are attempting to set themselves up as the dominant source of lifestyle, fashion and entertainment in the cities they're attacking.

But they need writers and they're getting the sniff from the ground force all with the distinct promise of initially nothing but bylines. They want to deliver their status as the freshest and fastest and are signing up probationary writers to supply free content for their publication for at least a solid two months in order to drive advertising dollar while spending not a single red communist cent on the wages of the people who are expected to help bring in their readership. A readership that will be the driving figure in front of the advertisers. Writers who will write for nothing while a building the skeleton of the magazine.

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Faux Fur Fools Frugal Fashion Fiends

Ethan Switch - Friday, September 12, 2003 - 18:23:54 - print it raw

Charles Montgomery Burns may have a sickeningly cruel fetish for skinning the backs of small and rare beasts to furnish a genuine animal fur wardrobe but at least the man knows what he's buying into. But for those who can't stomach the thought of slashing throats but still ache for pelts the alternative has been in the trim of faux fur.

Apart from the price, the look of faux and real fur is nigh indistinguishable and for many wanting the look of a proud huntsman after a slaughter, this has been a great buying alternative. But what many people don't know is that under a certain price threshold, the labelling of the garment might not accurately reflect the actual material make-up.

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McDonald's Attempt Global Campaign Based in Sarcasm

Ethan Switch - Wednesday, September 3, 2003 - 19:31:09 - print it raw

Back in February, McDonald's asked their top international ad agencies to create a new brand attitude. Heye & Partner of Unterhaching, Germany floated like effluent atop the pile and emerged with a new tag line, one that put behind all the opinions of the 47 million daily customers and blandness of the cardboard served as burgers.

The result was "i'm lovin' it" or "ich liebe es."

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Questionable McDonald's Board Promote Corporate Clown

Ethan Switch - Friday, August 29, 2003 - 15:41:14 - print it raw

The corporate board of McDonalds have promoted a clown as their new Chief Happiness Officer. That clown is 40 year old Ronald McDonald.

First appearing way back in 1963, Ronald was a marketing gimmick created by Willard Scott in an effort to jack some magic into the new world of fast food restaurants. In his first ever starring role he was seen eating from a magic pile of never ending cheeseburgers. A sign of things that were to come.

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Watching Watchmakers Watch Life Tick By

Ethan Switch - Wednesday, August 27, 2003 - 16:25:13 - print it raw

One way to end a life is to place a gun in your mouth. But in doing so, are you committing a phallic symbol?

Think Timex and you might even think of watches. Gearing up to launch a new global campaign, Timex have started to look down on the down trodden in life and have declared "Life is Ticking" as their new tagline.

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