Apercu of Media and Marketing genus

Editorial Casting Agencies Employing Viagra Models

Ethan Switch - Friday, April 16, 2004 - 18:26:22 - print it raw

Part-time and extremely casual editors are the new hopeful movie extras. Instant Editors recently put out a call for hungry and sleepy proofreaders and typographical hammerheads looking to supplement their income with editing projects on the side.

Their standards seem to be pretty skewed to a certain market of individual looking at their services as a means to serve others. Upon visiting the site, prospective editors are asked to fill in a registration form. One that doesn't exist in the usual guise of an actual on-site form. Instead, a method usually at the hands of plagiarists, copying and pasting lines from their site. Then, following the fill, and assuming the prospectives haven't read what they have been filling out, are asked again to flesh out the referees list.

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Cash Strapped in Too Tight

Ethan Switch - Thursday, April 8, 2004 - 01:55:25 - print it raw

Filling in as the meat of the extra-marital scandal sandwich and starter for the renewed interest in the star couple, Rebecca Loos. Pat Cash, snorting at a band wagon, has chimed in on the whole media affair entangling Posh Spice and David Beckham without nary a thought about where it might be headed.

Not quite sure if he had had sex with Loos, Cash turned into the hesitant weather man citing a possibility of having it off with the former assistant, "I'm 50 per cent sure I did. I wish I could say it was me but I just can't remember."

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Rubbing Down with the Good Oil

Ethan Switch - Wednesday, March 17, 2004 - 18:34:49 - print it raw

A Current Affair have taken quite a long time to find an angle to spin Not Good Enough for one of their stories. Buffered between articles ranging from rugby league pack raping to AFL gang banging they brought back the heatlamps onto the dealngs of the consumer watchdog and painted them in the skin of corporate lapdog. No hands, eyes only.

Broadcast last year, in the year 2003 no less, ACA ran with the bright and "feel good" light of casting Not Good Enough as a fighter of the rights of hoodwinked buyers and patrons. Within, "You just mention the word notgoodenough these days and companies will say, 'We don't want to be on your site, how can we get off it? How can we do the best by our customer?' and it works," said Fiona Stewart of the backhanded operations funding the site.

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A Myer of a Black and White Brand

Ethan Switch - Friday, February 13, 2004 - 00:08:50 - print it raw

"Customers want more than a name change and we are giving it to them. Over the past 18 months, our NSW and ACT customers have seen many improvements in the merchandise we sell, our customer service and our stores, and there are many more improvements to come." said Managing Director, Dawn Robertson.

Grace Bros stores in New South Wales and the ACT have begun the change to the black and white MYER brand. A stated reason behind the shift was for sameness throughout the countrywide marketing campaigns and slightly lowered costs in buying non-biodegradable plastic bags.

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Creatures of Asthma Doublehead Gasping Inductions

Ethan Switch - Thursday, January 22, 2004 - 20:53:21 - print it raw

Creatures of Asthma Doublehead Gasping Inductions

Tackling the breathing condition of asthma, a creature used as one mouth piece for GlaxoSmithKline and the American Lung Association heads down to Downtown Atlanta. The two headed creature, known as Connie and Flammy, has been running around the United States for the past few months since October last year and has failed to so far spark any deaths.

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And the Man Shall Ignite into Brandy

Ethan Switch - Thursday, December 25, 2003 - 22:19:54 - print it raw

Stevie Wonder is a blind musician and sways like a man Ray Charles. Or Eddie Murphy. Or Jamie Foxx. A year ending and another one starting up again brings the realisation that it is time for turning over. Wonder's 8th Annual House Full of Toys benefit happens to fall at around this time. The charity raises funds through auctions to support its continued operation. Written up about the auction is the personalisation and misleading nature of the artist's involvement.

No matter how great, no matter how fine the man himself is, Stevie Wonder, while not yet dead, comes across as a man branded. Solid as a shop front. The words used to spruik the items and wares for raising funds for the charity ooze of saccharine and sheen too glossy to withstand true reflection.

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