Aperçus of Media and Marketing

They Call Them The Wide Eyed Ones

Ethan Switch - Friday, 27 December, 2002 - 16:12:19 - print it raw

In the search for actual news items even the commercial programs and current affairs shows have a hard time doing actual news reporting. One such sheep to the slaughter is a program aptly titled, 'A Current Affair.'

Long since forgoing any real investigative and innovative journalism the producers have taken aboard more and more ideas from the general public. Though this may sound like an idiotic idea at first it isn't a new one. It's been happening all over the world, especially noticable on the changeover in editors in the print media. Ever read the line, "tell us what you think"?

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Feel The Heat on The Street

Ethan Switch - Tuesday, 17 December, 2002 - 05:43:08 - print it raw

If two previous incidents lead to a third, thus conclusively constructing a conspiracy, the gay community of Australia should be on full alert to their safety.

Over on the weekend in Melbourne, a Harley Davidson dealership went up in flames. The estimated cost for the spectacular maneouvre so far nears the $4 Million mark if not surpasses it. The patrons of a nearby gay spa/sauna were forced to evacuate.

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Hey Mister, You're On Fire Mister!

Ethan Switch - Thursday, 5 December, 2002 - 15:53:08 - print it raw

Peak Hour on the Cityrail network is hectic at best. Yesterday in the sweltering city of Sydney, at approximately 1600hrs, an advertising blitz was carried out. Undercover agents infiltrated various train carriages at a time when the passengers were at their most helpless. In one instance a woman with her kids held crumpled and used burger wrappers from a global chain who constantly boast of the cattle they've slaughtered.

This tactic is most reminiscent of the commercial in which a gaunt man—no doubt on a diet of fast food baked fresh with cardboard—holds a used wrapper next to a car's airconditioner. In a climate of heat and no air, it seemed like the burger chain was bringing to the mashed masses a scene from television land.

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Brain Tuned Out To The Radio Dial (Ninja Wax Attack)

Belvedere Jehosophat - Sunday, 17 November, 2002 - 10:00:50 - print it raw

The last thing we need, I assure you, is radio presenters (who are already well know for their inane, insipid banality) to be making jokes about topics that every chump and his dog is already gonna be making jokes about.

And so it seems that the target of choice is Winona Rider and her little shop lifting escapade. Now, I don’t condone her actions…well, it’s not a question of me condoning her actions because I really don’t care either way.

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Cherish the Lobotomized ... Cranial Collapse Causes Commercials

Ethan Switch - Friday, 25 October, 2002 - 08:41:46 - print it raw

Advertising in any form strikes to grab the attention of the most easily amused, shocked or just plain bored with their money. The world of the coke sniffing suits with an intravenous of caffeine exist due to this very fact of humanity.

A recent tvc depicted a lab scene wherein a helmet is rammed repeatedly into the ground at full force. The advertisement does this for a few more shots and then enlightens the consumer of the fact that their helmets, Rosebank in this case, are tested for their safety and made to stringent guidelines. Helmets are good for one crash only. After that they should be replaced.

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The Drugs Work Fine, But Hold Off On Driving For Now

Ethan Switch - Friday, 25 October, 2002 - 00:38:51 - print it raw

Today is not Halloween. It is not a day in which the Americans get to run headlong into suspicious houses of strangers dolling out candy from who knows where or from when. But according to Pastor Ric Benson of Talking Point, it is. Last night proved to be the show's weak point in a string of soft spots.

There is no doubt that many of the shows which go to air are taped days or even weeks before hand. In most circumstances this doesn't matter as it is rarely timebased news coming from the screen. In the incident last night it showed that someone in charge of lining up the tapes for the network forgot about their job and released one of the tapes a week early.

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